Booklet Sizes and Marketing Ideas
If you can’t fit all the information you need to put in a brochure, then booklets are your best option. Booklets play two main functions: as informative material and as a promotional tool. Remember that the larger space, the more freedom you have to showcase text and images about your products or services.
There are different booklet sizes you can choose from. Small booklet sizes such as 5.5 x 8.5 and 8.5 x 11 are usually the standard size for instruction manuals, reports, catalogs, and magazines. For those who plan on using booklets as sales materials, utilize space wisely by putting important images and text-only place information that would help your client understand your products’ features.
The binding also contributes to the overall appeal of your booklets. Choose between saddle stitch, wire-o, and perfect binding.
Perfect Binding Perfect Binding is used on paperback books, booklets/catalogs, magazines, and inexpensive products such as manuals and workbooks. The cover is glued to the signatures (large sheets printed with a multiple of four pages, which are then folded to make a book) at the spine.
100 lb. Gloss Book
70 lb. Opaque Smooth White
80 lb. Gloss Book
80 lb. Recycled Matte Text
100 lb. Gloss Cover
14 pt. Gloss Cover (UV Coating All Sides)
14 pt. Gloss Cover (UV Coating Front & Back Cover)
14 pt. Uncoated Cover
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